How to Write a “Why This College” Essay

When it comes to college application essays, one common type of prompt deals with “why this college.” This essay gives applicants the opportunity to share their knowledge of the school and demonstrate why they belong there.

Read on for practical tips on how to craft this unique type of college essay and see a “why this school” essay example.

Colleges and universities don’t ask students to write a “why did you choose this college” essay just so they can hear compliments about the school. These essays serve a specific purpose: to help you convince admissions committees that you’re a good fit.

You can also use “why this college,” or “why us,” essays as a way to introduce yourself and your passions.

Admissions officers look for several points when evaluating “why this college” essays. They want to know about a student’s interests, values, and goals. They also look for students who demonstrate genuine interest in the school.

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

“Why this college” essays are not always as straightforward as simply answering the question “Why do you want to study with us?” Colleges and universities often ask particular questions, hoping to see how students respond to a prompt and follow instructions.

The list below shows how several of these essay prompts may differ. For example, a University of Central Florida prompt encourages applicants to write about themselves. In contrast, the University of Michigan and New York University provide prompts that ask about what students find interesting about the schools.

Follow the five tips below to help your “why this school” essay leave a memorable impression on admissions officers.

Although it may seem tempting to write one essay about why you want to attend college and send it to every school, this strategy isn’t likely to get you far. Essay readers can tell when applicants write a general essay, and this may make it seem like you failed to make an effort. Instead, acknowledge specific characteristics of the school.

By researching your target schools, you can reference that information in your essays to impress admissions officers. In short, research shows you did your homework.

Instead of writing about general details like school size, try to include more in-depth information you can find by looking at faculty websites, student reviews, and course offerings. You can also reference info you received during any on-campus visits or admissions events.

Highlight elements of the school that appeal to you and discuss why the school is a good fit for you based on these factors. You’ll want to consider the institution’s strengths and how these align with your own interests and your personality as a whole. Also, take time to explain how this college can help you meet your academic and career goals.

Avoid general cliches, tropes, and superlatives — generalizations won’t impress admissions officers. Instead, refer to specific details that explain why you want to attend that particular school. For example, you could make note of unique programs that stand out to you, your interest in research opportunities, or a desire to take classes from a certain professor.

Find ways to communicate your excitement in your essay to liven it up and demonstrate your interest to the admissions committee. For instance, you might talk about a positive interaction you’ve had with a professor, student, or alum. Alternatively, you could tell a story about your experience visiting the campus.

Once again, avoid generalities — enthusiasm expressed through cliches can come across insincere.

Here are some essential tips for organizing your “why us” college essay.

The beginning of your essay is an opportunity to introduce yourself, your academic goals, and your passions. Catch the reader’s attention by starting out with a surprising statement or interesting anecdote. Then, give the reader a sense of who you are so they know why you believe you’re a good fit for the school.

In the body of your essay, address the specifics of the school and why these resonate with you. Describe details that prove you’ve done your research and that demonstrate your interest in a certain academic area. Remember to stay away from generalities, which can sound unconvincing.

Close the essay by communicating your enthusiasm for the college. Avoid any trite or cliche phrases. Be authentic when expressing your hope to attend this college. You can circle back to the first paragraph or end on a note looking toward your future at the school.