Best Online Internet Marketing Programs

Companies spend more than half of their marketing budget on digital marketing, according to a 2023 Deloitte survey. And that makes an online internet marketing degree more valuable than ever.

A bachelor’s in internet marketing prepares you for entry-level roles as a market research analyst. These in-demand marketing professionals earned a median pay of $74,680 in May 2023, according to the Bureau of Labor Statistics (BLS). And with experience, you can move into even higher-paying roles such as marketing manager.

Ready to get started? Check out our ranking of the best internet marketing programs.

Earning an online bachelor’s degree typically requires students to complete 120 credits over the course of four years. Internet marketing appeals to aspiring business professionals and problem-solvers who possess creative and innovative mindsets. Students in these programs develop skills in communications, search engine optimization (SEO), and market research.

All programs feature their own unique take on the discipline and curriculums, but students should expect a combination of business and marketing fundamentals and analytical and practical training. Marketing studies often include an extensive practicum to familiarize learners with the field and provide relevant experience.

A bachelor’s in internet marketing may count as a BA or BS degree. These programs have many similarities, but they may differ in the type of electives they offer, such as humanities-based courses in a BA and science- and math-based courses in a BS.

Furthermore, BA programs may take more of an interdisciplinary approach, whereas BS degrees feature more specialized and analytical studies.

In most cases, internet marketing is a specialization within a marketing or business degree. Programs may, however, offer further specializations to allow learners to focus their training and career pursuits even more. Examples may include mobile marketing and e-commerce.

At the bachelor’s level, college applications can vary quite significantly. In general, prospective students need a high school diploma or its equivalent at a minimum. Competitive schools and programs may want to see a minimum GPA.

Online programs may also require candidates to meet the minimum technological capabilities of the program. For entry into an online bachelor’s in internet marketing, applicants should expect to see the following requirements.

Professionals with internet and digital marketing training have access to specialized and general business careers. The applicability of these programs helps make them popular college majors, and they can also lead to large and growing fields.

The BLS projects there will be nearly 30,900 job openings for advertising, promotions, and marketing managers between 2022 and 2032. They also project more than 34,000 job openings in the field each year, on average. The BLS projects the addition of more than 94,600 market research analysts during that period as well.

According to the BLS, market research analysts earned a median annual salary of $74,680, as of May 2023. Marketing managers made a median salary of $157,620.

Explore the professional opportunities that come from an online bachelor’s in internet marketing. Learn more about marketing careers.

Graduates who want to continue their training after they complete their bachelor’s in internet marketing can do so in many ways. They can, for example, pursue a master’s in digital marketing to qualify for higher-level positions in the field. They may also lean toward an MBA program, such as an MBA in marketing.

Graduates can also focus on different aspects of their training. They may build on their business training with a master’s in business intelligence or a master’s in management. Those who cannot commit the time required for a full degree may be better suited for a condensed graduate certificate in marketing.

Prospective students regularly use cost when choosing a school and program. They look at prices when comparing online and on-campus programs, in-state and out-of-state programs, and private and public schools. Online learners can use true program cost to see how online and on-campus training impact their income differently during their studies.

Prospective students can investigate program formats at their potential schools to find the ideal balance for their needs and interests. They may want to compare synchronous and asynchronous studies to see which style gives them the best chance at success. These formats also have a scheduling impact, as do full-time vs. part-time studies and online accelerated bachelor’s programs.

After choosing between online or on-campus programs, prospective students can begin to think about location. Those in on-campus programs need a location they can live near or travel to regularly. Those in online programs need to identify if their program has on-campus requirements or if they will want to make use of the campus facilities throughout the year.

Online college accreditation assures students that their school provides an adequate education and has access to federal financial aid. Accreditation can also influence employment, transfer credits, and postgraduate credentials. In the marketing field, programs may hold accreditation from the Association to Advance Collegiate Schools of Business.

Student support services and programs help students adjust and thrive in their educational environment. The major student services and online student services typically include academic support, career services, and mental health programs. Other meaningful support programs may include mentorship programs and internships and practicums.