Best Online Marketing Degrees of 2025

With an online marketing degree program, you’ll gain the knowledge and skills for careers in market research, business analytics, sales, and advertising. Many of these career paths have high earning potential and a strong growth outlook.

You may also benefit from the flexibility offered by online education and the potential tuition savings, as online degree programs are often cheaper.

Explore our list of the best online marketing programs and learn more about the benefits that earning this bachelor’s degree can offer.

To choose the right marketing program for you, consider the overall costs and financial aid options. You should also evaluate the program length and the careers you can pursue after graduation.

Rochelle Webb, clinical professor of entrepreneurship and marketing at Loyola Marymount University and founder of Optimist Made, says it’s also important to research a university’s faculty.

“A big distinguishing factor is finding a program that employs faculty members that share your marketing interests and have experience in those disciplines, so that you can learn directly from the source,” Webb says.

She also recommends considering a school’s location and its alumni. Being near companies that align with your interests can create networking opportunities, Webb says, while alumni career paths can provide insight into potential career options after graduation.

You can save a lot of money by earning your marketing degree online. The National Center for Education Statistics (NCES) reports that the average annual tuition and fees of a bachelor’s degree in marketing program that is at least partially on campus is $16,941.

On the other hand, the yearly tuition and fees for a fully online marketing degree program is around $10,473. Based on this data, average tuition rates are roughly 38% lower for online marketing programs.

Education administrators say that there are a few factors that usually lead to these savings:

However, even if online degrees are more affordable, it can still be helpful to look into financial assistance to lower your costs. Consider exploring scholarships, fellowships, and grants to help cover tuition or other fees.

A bachelor’s degree in marketing typically requires about 120 semester credits to complete. If you study full time, you can graduate in about four academic years.

However, there are some ways to speed up that timeline. If you’ve already completed some college courses, you may be able to transfer those credits to your new school. This reduces the number of credits you’ll need to complete your marketing program, allowing you to graduate faster.

You could also take more classes per semester or consider enrolling in an accelerated program. However, keep in mind that these options may require more time and effort and may not be suitable for students with an already very busy schedule.

The marketing industry is constantly evolving with influxes of new technologies, such as artificial intelligence (AI) and augmented reality. However, the demand for skilled marketers who can leverage these tools is constant.

According to the Bureau of Labor Statistics (BLS), employment of market research analysts and marketing managers is projected to increase by 8% between 2023 and 2033. This growth rate is faster than the average 4% job growth rate for other professions during the same time period.

Source: BLS

If you have an interest in a specific area of marketing, choosing a concentration is a good idea.

Some schools offer specialized marketing degrees tailored to specific industries. These programs provide in-depth knowledge and skills relevant to specific sectors, allowing students to develop targeted marketing strategies.

Common marketing concentrations include:

Concentrating in a specific area can help you demonstrate advanced skills to potential employers and make you a stronger candidate for jobs that match your career goals.

Webb says that beyond selecting a concentration you enjoy, it’s important to consider how up to date the program is. “You should prioritize programs that are teaching the current innovations and technologies in the marketing space to ensure that your education is keeping up with the speed of culture,” she says.

Whether studying marketing is worthwhile or not depends on your career goals and preferences.

A marketing degree opens the doors to a wide range of career opportunities, some of which are expected to have faster-than-average job growth between 2023 and 2033, according to the BLS. Additionally, if you enroll in an online marketing school, you’ll benefit from a flexible schedule.

Also, survey data suggests that marketing degrees are valuable overall. According to NACE, graduates with a marketing degree have an 85% career outcomes rate. This percentage represents the number of graduates who are employed full or part time, in military or volunteer service, and enrolled in continuing education.

However, keep in mind that this field can be highly competitive, so finding a stable job often requires a combination of education and experience.

A bachelor’s degree in marketing can lead to many educational paths, such as a master of science in marketing or an MBA. In fact, many business schools offer MBA concentrations in marketing, data analytics, and adjacent specializations.

Having an advanced degree can make it easier to get senior and management jobs. According to BLS data from May 2024, marketing managers earn a median annual salary of $161,030.