Best Online Sports Management Degrees of 2025

The best online sports management degrees can lead to positions in sports marketing or athletic directing. Learn what to expect from this program.
Amy Boyington
By
Edited by
Updated September 12, 2024
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If you’re interested in becoming an athletic director, sports agent, or sports marketer, you might consider pursuing a bachelor’s degree in sports management. This degree teaches the business side of sports, like running athletic programs, improving financial problems, and managing sporting events.

Payscale data from April 2024 shows that people who graduate with a bachelor’s degree in sports management earn an average starting salary of $60,000. Some potential careers for graduates trend higher on the salary scale. Project managers earn an average salary of $79,850, and marketing managers earn an average of $72,700.

Explore this page to help you decide which educational pathway is best for your future career goals in sports management. We introduce the best online sports management degrees according to our methodology and detail what to expect from this degree, including program cost, potential salaries, and career opportunities.

Featured Online Sports Management Programs

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

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2025’s Best Online Bachelor’s in Sports Management Programs

#1

University of Florida

Gainesville, FL4 yearCampus + Online

$4,477

Avg. Undergrad Tuition, In-State

$25,694

Avg. Undergrad Tuition, Out-of-state

23%

Acceptance Rate

57%

Online Enrollment
Avg. Grad Tuition, In-State

$10,770

Avg. Grad Tuition, Out-of-state

$27,335

Retention Rate

97%

Students Enrolled

54,442

Institution Type

Public

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$4,477

Avg. Undergrad Tuition, Out-of-state

$25,694

University of Florida

Gainesville, FL4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$4,477

Avg. Undergrad Tuition, Out-of-state

$25,694

Acceptance Rate

23%

Online Enrollment

57%

Avg. Grad Tuition, In-State

$10,770

Avg. Grad Tuition, Out-of-state

$27,335

Retention Rate

97%

Students Enrolled

54,442

Institution Type

Public

Accreditation

Yes

#2

George Mason University

Fairfax, VA4 yearCampus + Online

$9,796

Avg. Undergrad Tuition, In-State

$33,960

Avg. Undergrad Tuition, Out-of-state

89%

Acceptance Rate

71%

Online Enrollment
Avg. Grad Tuition, In-State

$13,426

Avg. Grad Tuition, Out-of-state

$35,377

Retention Rate

87%

Students Enrolled

39,528

Institution Type

Public

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$9,796

Avg. Undergrad Tuition, Out-of-state

$33,960

George Mason University

Fairfax, VA4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$9,796

Avg. Undergrad Tuition, Out-of-state

$33,960

Acceptance Rate

89%

Online Enrollment

71%

Avg. Grad Tuition, In-State

$13,426

Avg. Grad Tuition, Out-of-state

$35,377

Retention Rate

87%

Students Enrolled

39,528

Institution Type

Public

Accreditation

Yes

#3

University of Iowa

Iowa City, IA4 yearCampus + Online

$10,964

Avg. Undergrad Tuition, In-State

$32,927

Avg. Undergrad Tuition, Out-of-state

85%

Acceptance Rate

58%

Online Enrollment
Avg. Grad Tuition, In-State

$10,875

Avg. Grad Tuition, Out-of-state

$29,822

Retention Rate

89%

Students Enrolled

30,042

Institution Type

Public

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$10,964

Avg. Undergrad Tuition, Out-of-state

$32,927

University of Iowa

Iowa City, IA4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$10,964

Avg. Undergrad Tuition, Out-of-state

$32,927

Acceptance Rate

85%

Online Enrollment

58%

Avg. Grad Tuition, In-State

$10,875

Avg. Grad Tuition, Out-of-state

$29,822

Retention Rate

89%

Students Enrolled

30,042

Institution Type

Public

Accreditation

Yes

#4

Maryville University of Saint Louis

Saint Louis, MO4 yearCampus + Online

$24,766

Avg. Undergrad Tuition, In-State

$24,766

Avg. Undergrad Tuition, Out-of-state

94%

Acceptance Rate

83%

Online Enrollment
Avg. Grad Tuition, In-State

$14,346

Avg. Grad Tuition, Out-of-state

$14,346

Retention Rate

83%

Students Enrolled

9,883

Institution Type

Private

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$24,766

Avg. Undergrad Tuition, Out-of-state

$24,766

Maryville University of Saint Louis

Saint Louis, MO4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$24,766

Avg. Undergrad Tuition, Out-of-state

$24,766

Acceptance Rate

94%

Online Enrollment

83%

Avg. Grad Tuition, In-State

$14,346

Avg. Grad Tuition, Out-of-state

$14,346

Retention Rate

83%

Students Enrolled

9,883

Institution Type

Private

Accreditation

Yes

#5

University of Louisville

Louisville, KY4 yearCampus + Online

$12,336

Avg. Undergrad Tuition, In-State

$28,680

Avg. Undergrad Tuition, Out-of-state

81%

Acceptance Rate

55%

Online Enrollment
Avg. Grad Tuition, In-State

$13,944

Avg. Grad Tuition, Out-of-state

$28,906

Retention Rate

81%

Students Enrolled

22,139

Institution Type

Public

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$12,336

Avg. Undergrad Tuition, Out-of-state

$28,680

University of Louisville

Louisville, KY4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$12,336

Avg. Undergrad Tuition, Out-of-state

$28,680

Acceptance Rate

81%

Online Enrollment

55%

Avg. Grad Tuition, In-State

$13,944

Avg. Grad Tuition, Out-of-state

$28,906

Retention Rate

81%

Students Enrolled

22,139

Institution Type

Public

Accreditation

Yes

#6

Nova Southeastern University

Fort Lauderdale, FL4 yearOnline

$34,500

Avg. Undergrad Tuition, In-State

$34,500

Avg. Undergrad Tuition, Out-of-state

73%

Acceptance Rate

52%

Online Enrollment
Avg. Grad Tuition, In-State

$22,062

Avg. Grad Tuition, Out-of-state

$22,062

Retention Rate

76%

Students Enrolled

20,877

Institution Type

Private

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$34,500

Avg. Undergrad Tuition, Out-of-state

$34,500

Nova Southeastern University

Fort Lauderdale, FL4 yearOnline

Avg. Undergrad Tuition, In-State

$34,500

Avg. Undergrad Tuition, Out-of-state

$34,500

Acceptance Rate

73%

Online Enrollment

52%

Avg. Grad Tuition, In-State

$22,062

Avg. Grad Tuition, Out-of-state

$22,062

Retention Rate

76%

Students Enrolled

20,877

Institution Type

Private

Accreditation

Yes

#7

Northwood University

Midland, MI4 yearCampus + Online

$30,020

Avg. Undergrad Tuition, In-State

$30,020

Avg. Undergrad Tuition, Out-of-state

80%

Acceptance Rate

70%

Online Enrollment
Avg. Grad Tuition, In-State

$37,080

Avg. Grad Tuition, Out-of-state

$37,080

Retention Rate

81%

Students Enrolled

2,246

Institution Type

Private

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$30,020

Avg. Undergrad Tuition, Out-of-state

$30,020

Northwood University

Midland, MI4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$30,020

Avg. Undergrad Tuition, Out-of-state

$30,020

Acceptance Rate

80%

Online Enrollment

70%

Avg. Grad Tuition, In-State

$37,080

Avg. Grad Tuition, Out-of-state

$37,080

Retention Rate

81%

Students Enrolled

2,246

Institution Type

Private

Accreditation

Yes

#8

Greenville University

Greenville, IL2 yearCampus + Online

$29,998

Avg. Undergrad Tuition, In-State

$29,998

Avg. Undergrad Tuition, Out-of-state

94%

Acceptance Rate

56%

Online Enrollment
Avg. Grad Tuition, In-State

$8,784

Avg. Grad Tuition, Out-of-state

$8,784

Retention Rate

76%

Students Enrolled

1,088

Institution Type

Private

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$29,998

Avg. Undergrad Tuition, Out-of-state

$29,998

Greenville University

Greenville, IL2 yearCampus + Online

Avg. Undergrad Tuition, In-State

$29,998

Avg. Undergrad Tuition, Out-of-state

$29,998

Acceptance Rate

94%

Online Enrollment

56%

Avg. Grad Tuition, In-State

$8,784

Avg. Grad Tuition, Out-of-state

$8,784

Retention Rate

76%

Students Enrolled

1,088

Institution Type

Private

Accreditation

Yes

#9

North Central University

Minneapolis, MN4 yearCampus + Online

$27,140

Avg. Undergrad Tuition, In-State

$27,140

Avg. Undergrad Tuition, Out-of-state

91%

Acceptance Rate

59%

Online Enrollment
Avg. Grad Tuition, In-State

$10,260

Avg. Grad Tuition, Out-of-state

$10,260

Retention Rate

76%

Students Enrolled

992

Institution Type

Private

Accreditation

Yes

Avg. Undergrad Tuition, In-State

$27,140

Avg. Undergrad Tuition, Out-of-state

$27,140

North Central University

Minneapolis, MN4 yearCampus + Online

Avg. Undergrad Tuition, In-State

$27,140

Avg. Undergrad Tuition, Out-of-state

$27,140

Acceptance Rate

91%

Online Enrollment

59%

Avg. Grad Tuition, In-State

$10,260

Avg. Grad Tuition, Out-of-state

$10,260

Retention Rate

76%

Students Enrolled

992

Institution Type

Private

Accreditation

Yes

Is an Online Bachelor’s in Sports Management Right for Me?

A sports management degree could be a good choice if you want to combine your interests in sports and business into a career.

Although a bachelor’s in sports management curriculum varies between schools, these programs typically introduce learners to business ethics, analytics, communication, and operations. You’ll also cover topics specific to sports, like venue revenue management, innovation, event management, and program leadership. Some schools offer concentrations to further your understanding of a specific discipline, like sports marketing or project management.

How Much Does a Sports Management Degree Cost?

According to the National Center for Education Statistics (NCES), one year of college at a public, in-state school costs about $9,600 per year in tuition and fees alone. At out-of-state public institutions, this amount jumps to about $27,500 per year. At private schools, average tuition and fees are even higher, adding up to about $34,000 annually.

You can offset the cost of college in a few ways. You should fill out the Free Application for Federal Student Aid (FAFSA) to gain access to federal assistance to help pay for your degree. You can also apply for grants and scholarships that you won’t need to pay back later.

Average Annual Tuition Cost of a Bachelor’s Degree by Institution | 2021-2022

Public, In-State
$9,600

Public, Out-of-State
$27,500

Private
$34,000

Source: NCES

How Long Does an Online Bachelor’s in Sports Management Take?

Online bachelor’s programs give you the option to enroll full time or part time, which can shorten or lengthen how long it takes to finish a degree program. Part-time students — who take fewer classes to manage other responsibilities — typically complete their programs in 5-6 years. Full-time students usually finish in four years.

Accelerated programs are the quickest way to earn a degree. The workload is more intense, but accelerated bachelor’s programs can be finished in 2-3 years.

Average Length of Time
4-6 years*

Required Course Credits
120 credits*

*Varies depending on your school/program

How Much Money Can I Make With a Sports Management Degree?

As of April 2024, graduates with a bachelor of science in sports management earned an average of $60,000 a year, according to Payscale. However, top earners with this degree make as much as $116,000.

What Jobs Can You Get With a Bachelor’s Degree in Sports Management?

  • minus

    Athletic Director

    Athletic directors lead athletic departments in schools (from middle school to college level) or school districts. Their primary responsibilities include overseeing athletic staff, increasing engagement in sporting activities, and managing the department’s budget.
  • minus

    Sports Marketing Manager

    Sports marketing managers typically work with a specific team or league to promote events and athletes. Some of their responsibilities include creating budgets, designing advertising campaigns, and developing promotional sequencing for upcoming events.
  • minus

    Event Manager

    Event managers plan and direct sporting events, like award ceremonies or games. They often collaborate with others involved in the team or league they work with, like coaches, athletic directors, and marketing managers, to ensure successful events from start to finish.
  • minus

    Venue Operator

    Venue operators oversee a venue’s budget, safety, scheduling, and other areas of operation to help sporting events run as smoothly as possible. They’re also responsible for managing crowds and traffic, creating and implementing emergency policies, and planning concessions.
  • minus

    Sports Project Manager

    Sports project managers handle the planning and execution of a specific project, like a marketing campaign for a basketball team, a league’s charity event, or the creation of an athletic department’s new youth program.
  • minus

    Public Relations Specialist

    Public relations specialists in sports are liaisons between athletes, teams, athletic departments, or leagues and the public. They alert the media of relevant news, coordinate interviews, and monitor public perception of the athletes, teams, or departments they represent.

How to Find the Best Sports Management Program for You

If you’re not sure how to choose a college for your sports management degree, consider the following helpful tips:

  • check-circle

    Cost

    Finding a program that fits your budget can relieve a lot of stress while completing your degree. Compare tuition rates between schools, and keep in mind that in-state and out-of-state tuition can vary significantly.
  • check-circle

    Location

    Location may not be your top priority if you’re enrolling in an online program. However, schools in other states might charge higher tuition rates. Also, be aware of any components, like an internship or orientation, that require you to attend in person.
  • check-circle

    Program Format

    Some online courses may have set meeting times with an instructor, while others are self-paced. Ask an advisor about the program’s format to make sure it aligns with your schedule and learning needs.
  • check-circle

    Accreditation

    Look for an accredited school if you plan to continue your education after graduating, as most schools won’t accept transfer credits from non-accredited schools. Accreditation is also necessary if you want to apply for federal financial aid.
  • check-circle

    Student Support

    The best online sports management degrees offer supportive services for online students, like tutoring, career help, library services, and networking events.

Beyond the Bachelor’s Degree: Master’s Programs to Consider

Having a bachelor’s degree is a great way to start your career in sports management. But if you want to fine-tune your skill set and reach a higher level, why not consider a graduate degree?

BestColleges ranked the best online master of sports management degrees. The following programs are a few to consider:

  • Master of Science in Sports Management
  • Master of Education in Sports Administration
  • Master of Science in Sports Business

Frequently Asked Questions About Sports Management

Sports management covers the business side of sports, like directing sporting events, managing venues, and overseeing sports teams or programs. A person with a sports management degree can begin a career as an athletic director, venue manager, or youth program manager, for example.

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