Is digital marketing a good career?

If you enjoy communications and working in a team, as well as having flexible and versatile jobs, then digital marketing is a good career for you. Digital marketers are needed in many industries and can make decent pay. If you're interested in marketing, this could be a good option to explore.

Is digital marketing a stressful job?

The stress level of a job depends on the industry, but most digital marketing jobs are not very stressful. Digital marketing jobs can become stressful when juggling multiple projects or managing tight deadlines. Like many industries, there are both low-stress digital marketing jobs and high-stress digital marketing jobs — it all depends on the company you work for and the industry you are in.

Is it hard to find a job in digital marketing?

It's not hard to find a job in digital marketing, but it is competitive to get hired for one. You will need to hone your skills to stand out to future employers. According to the BLS, the projected job growth for marketing managers and public relations specialists between 2023 and 2033 is 8% and 6%, respectively, higher than the national average job growth of 4%.

Can I work from home in digital marketing?

Some digital marketing jobs can be done remotely. It depends on the discretion of the company that hires you and the demands of your job. For more flexibility in your work environment, you can also consider freelancing as a digital marketer, such as employing yourself and finding your own clients.

How Much Does a Digital Marketer Make?

Updated on December 20, 2024

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Interested in digital marketing jobs? Learn about the salary potential of your future digital marketing career.

Digital marketing is a technique for businesses to reach and engage with their customers to promote and sell their goods and services through electronic media. This can include newsletters, social media posts, clickable ads, and websites. The salary for digital marketing depends on your focus and industry. The average digital marketing career salary is around $77,000, according to PayScale. The Bureau of Labor Statistics (BLS) reports that the median annual wage for marketing managers is $157,620. Read on to learn more about the salary projections for digital marketers.

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Digital Marketing Salary Overview

Marketing Specialist Potential Salary 2023
Percentile	Hourly Wage	Annual Wage
10%	$19.25	$40,040
25%	$25.40	$52,840
50% (Median)	$35.90	$74,680
75%	$49.26	$102,450
90%	$65.89	$137,040

Source: BLS

The 90th percentile salary for digital marketing careers is $137,040 a year. That would make a top digital marketing salary per hour come out to $65.89 an hour. The 10th percentile salary is $40,040 or $19.25 an hour. The job growth rate for marketing managers is 8%, faster than the national average job growth rate of 4%, according to the BLS. Digital marketers can be eligible for bonuses depending on the company you work for and your work environment.

Digital Marketer Salary by State

Like the salaries for most other professions, digital marketer salaries can vary by state. The cost of living in a state and its minimum wage can affect what you can make. Digital marketing salaries in California, Delaware, and Washington are comparatively high. Mississippi, West Virginia, and Wyoming are all lower-paying states for digital marketing careers.

Digital Marketer Salaries by State

State⇅	Hourly Mean Wage ($)⇅	Annual Mean Wage ($)⇅
Alabama	$32.90	$68,420
Alaska	$33.28	$69,210
Arizona	$36.88	$76,700
Arkansas	$34.60	$71,970
California	$48.10	$100,040
Colorado	$41.16	$85,600
Connecticut	$38.41	$79,890
Delaware	$45.57	$94,790
District of Columbia	$44.32	$92,190
Florida	$38.86	$80,830

…

Source: BLS

How to Raise Your Digital Marketer Salary

There are a couple of ways you can possibly raise your digital marketing salary. This includes getting additional education and experience. While a salary increase is not guaranteed, the following five steps can be beneficial to your career.

1. Get a Degree

Most digital marketing jobs require a bachelor’s degree in marketing, communications, or a related field. This is especially true as you try and advance into managerial roles. Having a degree typically increases your salary, compared to associate and high school degrees.

2. Develop New Skills

Gaining and quantifying new skills can help you pad your resume. You can do this through getting additional education and training, such as through a bootcamp. Skills that are helpful in a digital marketing career include video marketing, data analytics, and search engine optimization (SEO).

3. Gain Experience

Gaining additional experience can help you earn more as a digital marketer. You can gain experience through internships, or passion projects that help you build your marketing portfolio. Participating in a marketing internship in college can help you gain the introductory experience necessary to land your first digital marketing job.

4. Ask for a Raise

This may seem like an obvious tip, but many workers miss out on additional money by not advocating for themselves. When you join a new job, be prepared to negotiate your salary. To do this effectively, you’ll want to research what digital marketing jobs usually pay, and what people with your experience usually earn. Once you’ve started your job, be sure to document your achievements and the positive feedback you receive. This will make it easier to demonstrate to your boss why you deserve to be paid more.

5. Explore Your Options

Don’t be afraid to explore your options within digital marketing careers. Be proactive and explore what different companies pay, and what industries pay their marketers the most.You can develop your professional network to learn what to expect in various marketing roles. Once you have enough information, carefully consider where you would want to work — some places will likely pay more than others.

More Jobs Like Digital Marketing

Public Relations Specialist

Public relations specialists write press releases, prepare information for the media, draft speeches, and arrange interviews. Like digital marketers, they help their clients communicate with the public effectively and work on social media, advertising, and promotion. Both roles require strong communication skills.

Median Annual Salary (May 2023): $66,750
Job Growth Rate (2023-2033): 6%
Minimum Education Required: Bachelor’s degree in public relations, communications, business, or related field.

Graphic Designer

Graphic designers create visuals to communicate ideas and attract the attention of consumers. This can include creating the design and layout for advertisements, reports, and magazines. Digital marketers and graphic designers frequently work closely together, and both roles require a keen understanding of customer needs. You’ll likely need good design skills and an understanding of design software in this job.

Median Annual Salary (May 2023): $58,910
Job Growth Rate (2023-2033): 2%
Minimum Education Required: Bachelor’s degree in design or related field

Technical Writer

Technical writers write instruction manuals, how-to guides, journal articles, and supporting documents that explain complex technical information. They usually work in scientific or technical industries. You’ll need strong writing and editing skills to do this job, and it’s helpful to have background knowledge in science or technology. Both technical writers and digital marketers need to work effectively with a team, standardize content across multiple platforms, incorporate helpful graphics or images, and collect and apply user feedback.

Median Annual Salary (May 2023): $80,050
Job Growth Rate (2023-2033): 4%
Minimum Education Required: Bachelor’s degree in journalism, communications, English, or similar field

Frequently Asked Questions About Digital Marketing

As a digital marketer, you can make anywhere from around $40,000 to well over $100,000, with an average salary of $83,190. How much you can make depends on your work experience and what industry you work in. Marketing managers tend to make more than marketing specialists.