Best Online Digital Marketing Master’s Programs
Are you looking to advance in your career to higher level positions and management roles? Are you looking for a way to boost your resume from home?
Digital marketing is one of the fastest-growing fields. The Bureau of Labor Statistics (BLS) projects jobs for advertising, promotions, and marketing managers to grow by 8% between 2023 and 2033. As of May 2023, these managers earned a median annual salary of $156,580.
Consider earning an online master’s in digital marketing. In such a program, you can learn on your own time while balancing your job or other commitments.
Read on to learn about the top online digital marketing master’s programs.
Featured Online Programs
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Best Online Marketing Master’s Degrees
Southern New Hampshire University
Manchester, NH- 4 year
- Campus + Online
- In-State$30,756
- Out-of-state$30,756
- In-State$18,810
- Out-of-state$18,810
- Retention Rate65%
- Acceptance Rate88%
- Students Enrolled113,514
- Institution TypePrivate
- Percent Online Enrollment94%
- AccreditationYes
Fairleigh Dickinson University-Metropolitan Campus
- Teaneck, NJ
- 4 year
- Campus + Online
- In-State$41,154
- Out-of-state$41,154
- In-State$22,186
- Out-of-state$22,186
- Retention Rate73%
- Acceptance Rate92%
- Students Enrolled8,206
- Institution TypePrivate
- Percent Online Enrollment19%
- AccreditationYes
Northern Illinois University
- Dekalb, IL
- 4 year
- Campus
- In-State$9,466
- Out-of-state$9,466
- In-State$8,922
- Out-of-state$8,922
- Retention Rate72%
- Acceptance Rate48%
- Students Enrolled16,609
- Institution TypePublic
- Percent Online Enrollment8%
- AccreditationYes
What Can You Do With a Master’s in Digital Marketing Degree?
You can pursue many different careers with a master’s in digital marketing. However, three of the most common pathways for digital marketers who make over $130,000 per year involve management.
An online master’s degree may help you stand out among other applicants and qualify you for senior roles. If you’re already in a digital marketing job, see if your employer will sponsor you to take an online program to develop your skills further and improve your growth potential.
Digital marketing roles typically involve working at firms that prepare marketing strategies for clients or in-house at a company where you analyze organic and paid search, social media branding, and more.
| Job | Median Annual Salary (2023) | Projected Job Growth (2023-2033) |
|---|---|---|
| Management Analyst | $99,410 | 11% |
| Marketing Manager | $156,580 | 8% |
| Market Research Analyst | $74,680 | 8% |
| Public Relations Manager | $130,480 | 7% |
| Sales Manager | $135,160 | 6% |
Coursework for an Online Master’s in Digital Marketing Degree
In any master’s in digital marketing program, you should expect to complete 30-45 credit hours in 1-2 years — depending on your program’s format and whether it’s accelerated.
You can expect to learn how to use certain tools to read market data and trends and utilize them to create marketing campaigns through avenues like organic search and social media. You’ll also learn the ins and outs of the law and the best practices for gaining and retaining customers and clients.
Consumer Insights
This class teaches you how to develop and maintain customer relationships and create product value through product management, pricing, and supply chain management.
Digital Marketing Strategy
In digital marketing strategy, you’ll learn to go beyond the fundamentals of positioning, pricing, targeting, and channel management to learn methods of collecting information, planning, evaluating, and executing marketing campaigns through different channels.
Marketing Ethics
This class will equip you with the best marketing practices for managing consumer data. It will also cover marketing and product liability, the ethical usage of data, and marketing practices within the law.
Marketing Analytics
Here, you’ll learn how to read and analyze the data behind marketing campaigns and digital trends using software tools. You’ll visualize data using graphs and charts and use it to predict market trends and build new campaigns.
Social Media Marketing
Social media sites like Instagram, X, and TikTok are essential to building a brand and audience. Students will learn how to build an audience through organic search, paid advertising, and social media strategy.
Frequently Asked Questions About an Online Master’s in Digital Marketing
While a master’s degree isn’t required to qualify for a job in digital marketing, a graduate degree can open doors to higher-paying roles. A 2024 analysis by BestColleges found that people with a master’s degree in a business field experienced nearly a 42% increase in their salaries compared to when they just had a bachelor’s.
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