Best Online Marketing MBA Programs of 2024

An online MBA in marketing can help you land senior, management, and executive positions in the field. In addition to preparing you for advanced roles, an online MBA in marketing can help you deepen your marketing knowledge and enhance your strategic thinking skills. In a virtual program, you can develop the business acumen that real leaders need — all from the comfort of your couch.

Check out the top-ranked online programs below, which we’ve curated just for you.

Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.

Unlike a master’s in marketing, which features a concentrated focus on marketing topics, an MBA in marketing provides a broader business-centric education. This degree can help business professionals with a few years of work experience advance into managerial marketing roles. Many large corporations seek MBA graduates for manager-level positions in their marketing departments.

An online MBA in marketing program can teach you the skills required to promote businesses and implement marketing strategies. These programs will teach you about market research, product design and pricing, marketing campaign techniques, and global marketing strategies. They also help develop a solid foundation in business fundamentals like finance, management, and economics.

Due to marketing’s broad nature, an MBA in marketing program may focus on specific areas, such as digital marketing, product and brand management, or market analytics. Thus, students should be sure to research concentrations when choosing a school.

Some schools offer fully online asynchronous coursework, while other programs provide some synchronous elements, such as weekly online collaborative class sessions. Additionally, many programs require some in-person learning, such as an on-campus orientation, immersive residency courses, or on-campus capstone projects.

While an on-campus MBA provides face-to-face networking, an online program offers flexible scheduling and appeals to working professionals or those with additional responsibilities. Both types of programs typically consist of 36-62 credits, with completion times ranging from 16-36 months.

Here are some common courses you can expect to take in a marketing MBA program.

There are a lot of good reasons to get your MBA in marketing. Here are a few big ones:

Measuring the worth of an MBA in marketing requires examining your potential return on investment (ROI) and your career goals. Many colleges share job and salary data of graduates, which can help you determine the overall merit of the program.

If you have time and money constraints, you may want to consider different types of marketing programs, such as a certification course or a mini MBA.

You should also think about potential earnings. As of November 2024, Payscale reports that professionals with an MS in marketing earn an annual average salary of $70,000, while individuals with an MBA in marketing earn an average of $99,000 per year.

According to data collected by BestColleges in 2024, the average MBA program costs about $63,000. However, the specific program, the type of school, and residency can push this number up or down.

Many online MBA in marketing programs charge the same tuition for in-state and out-of-state students. These programs can also offer savings on costs associated with housing, meals, on-campus fees, and transportation.

Some schools offer flexible, part-time, asynchronous programs that appeal to busy professionals. Other schools use a combination of synchronous and asynchronous learning and full- and part-time formats. Synchronous programs include weekly class sessions at specified times.

A hybrid marketing MBA consists of one or more residential immersion sessions. These on-campus learning experiences can help build connections — a valued asset among MBA students. While most MBA in marketing programs require two years of full-time study, accelerated programs often take 12-18 months to complete.

Many online MBA marketing programs require on-campus residencies. These experiences vary in length from as little as one three-day orientation to several three-day immersion courses. Additionally, top online programs generally offer optional opportunities to meet with classmates and faculty, attend seminars, and work with local companies.

If you have little time to travel, you may want to consider schools closer to home. On the other hand, if you hope to work in a particular city after graduation, you may want to look at schools in that area.

The best online MBA in marketing programs offer resources like access to corporate recruiters, career counseling, and networking opportunities. Many business schools also help you find internships and have relationships with local or national recruiters.

Accreditation means that a school and/or program meets certain educational standards determined by a third-party agency. To ensure a quality education and receive a degree recognized by employers, school and program accreditation are important.

Additionally, most well-respected business schools and MBA programs hold programmatic accreditation from one of three organizations: the Association to Advance Collegiate Schools of Business, the Accreditation Council for Business Schools and Programs, and the International Accreditation Council for Business Education.