This New AI Tool Will Help Business Students Find a School
Credit: Ivan Pantic / Getty Images- The Graduate Management Admission Council (GMAC) debuted a new artificial intelligence tool to help students find a college.
- Advancery AI features real-time data and helps students compare schools.
- It will feature up-to-date program data from GMAC and a personalized skills assessment to help students find a program that fits their goals.
- A growing number of schools and organizations are launching AI for college students.
The Graduate Management Admission Council (GMAC) on April 2 debuted Advancery, an artificial intelligence (AI) platform for students that promises to personalize the search for a business school.
Advancery will use GMAC’s trove of up-to-date program data and a personalized skills assessment to help pair students with programs. It’ll also let students compare programs based on location, costs, format, and time commitment.
“Choosing the right business school can be one of the most consequential decisions in one’s lifetime, and Advancery aims to make it informed and effortless for all the candidates out there contemplating taking the next step,” GMAC Chief Product Officer Adam Witwer said in a release.
“With over 70 years of expertise in data science and offering solutions to connect talent with the right business schools for them, we’re excited to introduce Advancery—a powerful, user-friendly tool that empowers business school candidates to easily identify, plan, and achieve their educational and career goals.”
Advancery will also help students plan their applications, with data on deadlines and built-in tools to help students prepare for business school, according to GMAC.
The Rise of AI in Business Education
Business schools have moved fast to incorporate AI into student learning, with previous GMAC research finding that only 22% of schools had not implemented some form of AI instruction.
In a more recent Association to Advance Collegiate Schools of Business survey, business school deans reported that they want to integrate AI into existing courses, and 37% said they intend to allocate funding toward AI-focused initiatives.
As business schools have embraced AI, they’ve partnered with the big players in the field.
The American University Kogod School of Business recently announced a partnership with Perlexity AI to bring its Enterprise Pro AI to students, faculty, and staff.
Rutgers Business School late last year announced a partnership with Google to boost its AI education. Google’s suite of AI tools, including its own Gemini, Meta’s Llama, and Anthropic’s Claude, will be available through a single tool at the school as part of that partnership.
GMAC CEO Joy Jones in the release acknowledged that Advancery’s debut comes at a time when AI is revolutionizing business education, starting with how students find the right graduate program.
“There is no doubt that the global pipeline for higher education is changing, with millions of business-minded students and professionals looking to upskill, reskill, or change careers,” Jones said.
“As GMAC and the global business school community adapt to meet the growing demand for quality education in today’s skills-driven economy, we believe Advancery will help candidates maximize success in their educational and career trajectories.”
AI Tools Increasingly Available to College Students
GMAC’s Advancery AI is the latest in a series of AI tools for college students. A number of individual colleges have rolled out AI assistants for students, including the University of Michigan and colleges within the University of California system.
ChatGPT creator OpenAI in May 2024 launched a college-specific version of the popular generative AI for students following several partnerships with higher education institutions, including Arizona State University. Last February, it expanded its ChatGPT Edu partnerships to the California State University System, making it available to more than 460,000 students across 23 campuses.
One-third of college-age young adults in the U.S. now use ChatGPT, OpenAI found in a recent survey. Many college students are ahead of their universities in terms of adopting AI, the company said.
That finding fits with a 2023 BestColleges survey, which found that 43% of college students have used ChatGPT or a similar AI application, while 61% think AI tools will become the “new normal.”