Syracuse Latest School To Launch NIL Store With Campus Ink

Updated on January 12, 2023

Edited by

Mark Cuban-backed Campus Ink creates online stores where college athletes can make money selling original merch featuring their name, image, and likeness.

SYRACUSE, NY - DECEMBER 10: Syracuse Orange Forward Benny Williams (13) dunks the ball during the second half of the college basketball game between the Georgetown Hoyas and the Syracuse Orange on December 10, 2022, at the JMA Wireless Dome in Syracuse, NY. (Photo by Gregory Fisher/Icon Sportswire via Getty Images)

Credit: Image Credit: Gregory Fisher / Icon Sportswire / Getty Images

Campus Ink’s NIL stores handle the creative, product creation, design, marketing, fulfillment and customer service for gear featuring college athletes.
Athletes make $8-$15 per purchase.
Syracuse’s NIL Store launched with gear featuring 12 athletes, including basketball star Benny Williams.

Syracuse University’s athletes can now make money off their name, image, and likeness (NIL) via the Syracuse NIL Store.

The new e-commerce shop opened for business this week with merchandise repping Syracuse athletes such as basketball player Benny Williams and soccer player Erin Flurey.

So far, 12 Syracuse athletes are selling t-shirts, sweatshirts, and hoodies rocking their names, numbers, and the Syracuse logo.

It’s free for athletes to put their merchandise on the site, and each athlete makes $8-$15 per item sold.

Syracuse joins schools such as Indiana University, Purdue University, and the University of Illinois in partnering with Campus Ink on NIL stores.

The Illinois-based company expanded into the NIL space in 2021 with school-specific NIL Stores that handle the creative, product creation, design, marketing, fulfillment and customer service for its college athletes. It also works directly with athletes to educate them on merchandising, marketing, and sales trends to develop strategies for optimal success.

Since entering the NIL business, Campus Ink has gone from holding one NIL license with a team of 15 athletes, to holding licenses at more than 20 schools and onboarding 600 collegiate athletes. The company got a big boost in March 2022 when billionaire Mark Cuban invested an undisclosed amount to become a minority owner.

“We are passionate about empowering athletes to take control of their brand and profit from their name, image, and likeness through custom merchandise,” Steven Farag, co-owner of Campus Ink said following Cuban’s investment. “Mark embodies our vision and values as a self-made entrepreneur. We’re grateful for the trust he has placed in the foundation we have built.”